Kajabi’s report on the State of Creator Economy is an interesting read. Beyond sharing information about how you, as a content creator, benefit from Kajabi, it has useful insights on other creator platforms. Below are the some key take aways.
Creator economy is huge & growing fast.
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- The Great Resignation – a shift in finding value increased fulfillment and control over our careers and time and relationship with customers
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- 50 million creators in the creator economy (CB Insights)
What type of creator are you? Influencer vs Knowledge Creator
Understanding the Content Creator platforms:
On page 12, the report identifies platforms popular among content creators:
- Twitter Spaces, a private audio chat function
- Twitter Super Follows, a subscription for monetizing access to tweets
- Bulletins from Meta, a subscription email service
- LinkedIn’s Creator Accelerator Program, a 10-week program designed to foster ideas and an audience
- Snapchat’s Spotlight, where creators can share videos
- TikTok’s Creator Next, where video creators get monetary tips and other features
- Roblox Studio, where developers can build video games
- Niantic’s Lightship, which offers a developer kit to allow the creation of augmented reality experiences
- Spotify Podcast Subscriptions, which allow podcasters to offer exclusive content for subscribers
Comparison of creator platforms ( page 13)
Creator Challenges & Opportunities (Pg 14 & 15)
Just creating content isn’t enough. Below is the average payout for content on Youtube:
- $18 per 1000 ad views (avg youtube channel)
- $3-5 per 1000 video views
- Videos only see 2300 to 9800 views based on category
- Diversifying your revenue streams
- Marketing your content effectively
Get the detailed report here: State of Creator Economy 2022
